SALES MONSTERSWhat's hiding in your pipeline?

Services

Every service we run gets rid of a monster.

Every business has monsters that keep sales from happening. If you sell SaaS, especially SaaS with hardware, they hide even better. Here is what each one costs you, what we do about it, and what changes when it is gone.

Find my monsters Back to the room

Gets rid of The Ghoster

Long-cycle follow-up and CRM hygiene

Follow-up built for a long sale

They raised their hand. Then they went quiet. Your deal takes months and most follow-up lasts days, so the trail goes cold. We build follow-up that stays with a buyer the whole way, and sends each person what they need at the stage they are in.

What it costs you

  • Leads go silent after the demo.
  • Reps say the leads are bad. The leads say nobody called.
  • Nobody knows which stalled deals are waiting on funding.

What we do

  • CRM routing and instant alerts to the right person
  • Speed-to-lead replies in minutes, then sequences that run as long as the sale does, by stage and by role
  • Lead scoring so reps call the right ones first
  • Handoff rules between marketing and sales that people actually follow
  • A weekly report of every lead nobody touched

How it works

  1. Map where leads enter and where they dieEvery form, inbox and phone line, traced to what happens next.
  2. Automate the first reply and the routingNo lead waits on a person being at their desk.
  3. Report the ones that went quietSo the leak closes instead of moving.

Every lead gets a reply while it is warm, and nobody falls off halfway through a long sale. You know who went quiet, why, and what it cost.

Get rid of this monster

Gets rid of The Deal Killer

Messaging and conversion copy

Sales and marketing, one voice

It shows up in the last meeting. Someone from IT, finance or legal who nobody sold to, with one question that sours a deal months in the making. We work out who is in the room and who to win first, then put the answers in your champion's hands, in the words your best closer already uses.

What it costs you

  • Your champion loves you and finance kills it.
  • IT arrives in the final meeting with questions nobody answered.
  • Deals die at the signature, not at the demo.

What we do

  • Sales call and objection mining, recorded and read
  • A messaging framework the whole team uses: one pitch, one set of proof
  • Homepage and landing page copy written from that framework
  • Sales one-pagers and email templates that match the site
  • A short onboarding so every rep says the same thing

How it works

  1. Listen to the calls that closeThe pitch already exists. Someone on your team is saying it.
  2. Write it onceOne framework, one set of proof points, one voice.
  3. Put it everywhere the buyer looksSite, ads, decks, follow-up email.

Your champion walks into the room with the answers. The page says what the closer says, and the late arrival has nothing left to ask.

Get rid of this monster

Gets rid of The No-Show

Search and answer engine content

SEO content systems, now with AEO

Your buyers research for months, and they ask ChatGPT before they ask you. If the answer names your competitor, you never knew the deal existed. We build a content engine from your case studies, your sales narratives and the questions your buyers actually ask, aimed at the person who signs the contract and at the answer engines they ask first.

What it costs you

  • Competitors get named in AI answers. You do not.
  • Most of your traffic already knew your name.
  • Nobody in sales has ever sent a prospect a blog post.

What we do

  • Buyer-intent keyword research that separates the buyer from the end user
  • Pillar and cluster silos mapped onto the pages you already have
  • Monthly articles written from your case studies and sales narratives, in your voice
  • Answer engine optimization so ChatGPT, Perplexity and AI Overviews quote you
  • Quality gates on every draft: banned claims, stale numbers, competitor sources
  • Publishing where you already work: HubSpot, Webflow or WordPress

How it works

  1. Build the BrainYour site, case studies, sales narratives, competitors and the words you cannot use, loaded once.
  2. Map the silos to your siteKeywords go to existing pages first. New pages only where there is a real gap.
  3. Publish monthly, measure, fix what is closeSearch Console tells us which pages are almost ranking. Those get fixed first.

Content written for the person who signs. Traffic that turns into pipeline instead of feeding a chart.

Get rid of this monster

Gets rid of The Bouncer

Landing pages and funnels

Conversion-first landing pages

It hides on your pages and keeps people from reaching out. You paid for the click, then the page turned them away. We build pages with one job: turn the visitor into the next step.

What it costs you

  • Paid traffic arrives and leaves without clicking anything.
  • The page asks for a demo before it explains what you do.
  • A conversion rate nobody wants to say out loud.

What we do

  • Offer-first page design: the page is the offer
  • Built where your stack already lives: Go High Level, HubSpot, Webflow or custom Next.js
  • Forms that qualify without scaring people off
  • Testing that keeps the winner and moves on
  • Speed and mobile handled, not promised

How it works

  1. One page, one actionEverything on the page serves that action or leaves.
  2. Build it where your stack livesNo new tools for your team to learn.
  3. Test, iterate, keep the winnerLaunched is the start, not the end.

The traffic you paid for stays, reads, and takes the next step.

Get rid of this monster

Gets rid of The Bottlenecker

Workflows, agents and reporting

Marketing automation that runs without you

Every report, every handoff, every follow-up done by hand, so the business only moves when you are pushing it. We build the plumbing that lets everything above keep running on its own.

What it costs you

  • Reports get built by hand every month.
  • Handoffs live in someone's head.
  • Nothing moves when you take a week off.

What we do

  • n8n and Make workflows that connect the tools you already pay for
  • AI agents for the routine work: drafting, sorting, summarizing, routing
  • Slack reporting that lands every morning without anyone building it
  • HubSpot, Airtable and Supabase integrations
  • Dashboards that answer the question before the meeting

How it works

  1. List every manual stepMost teams are surprised how long the list is.
  2. Automate the ones that repeatStarting with the ones that cost the most hours.
  3. Put the results in SlackIf nobody has to open a spreadsheet, it is done.

The business moves without you pushing it. The reports send themselves. You get your week back.

Get rid of this monster

How an engagement works

Find them. Get rid of them. Make more.

No forty page audit. No retainer before you know what is wrong. Three steps, in that order.

  1. Find them

    A short call and a look inside your ad accounts, CRM and site. We come back with the monsters we found, where they live, what they are costing you, and what it takes to get rid of them. It is free.

  2. Get rid of them

    We start with the one costing you the most. Fix it, measure it, keep it fixed. Then the next one.

  3. Make more

    Reporting tied to revenue, not to vanity numbers, so you can see what came back when the monster was gone.

Ready to find yours?

Tell us about your business. We come back with the monsters we found, where they live, what they are costing you, and what it takes to get rid of them. It is free.

Get rid of my monsters